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Reprinted from Festivus, The Holiday for the Rest of Us, 2nd Edition, by Allen Salkin.
It is not fair to say that the most boring job in the world is manufacturing stairway railings, but let's just say that it is a profession which could benefit from a little goosing up. Festivus is a world class gooser.
One day, when Tony Leto was sitting around the offices of The Wagner Companies, a railing manufacturer in Milwaukee, he read an article about the spread of Festivus, a holiday which requires straight lengths of aluminum.
"We make straight lengths of aluminum," Mr. Leto, the executive vice president of sales and marketing thought. He met with his boss, "I told him," Mr. Leto recalls, "'We're not going to make a fortune, but we're going to have fun and get a little attention.'"
They bought the domain name festivuspoles.com. Research and development followed. A product emerged. The full-sized model, an unpolished six-foot pole with a snap-together base. . .[and a] table-top model. . .
The governor of Wisconsin, Jim Doyle, a Seinfeld fan, proudly posed with his Wagner pole that year and donated it to the Wisconsin Historical Museum in 2006.
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